The Data Controller
Central Bark Limited also trading as Central Bark and Beach Dog Café, Registration no ZA519022 operate as the Data Controller, we are committed to protecting the privacy and security of the people who use our website and register to use to use our services.
We aim to provide a complete and supportive service to look after your pets but to do so we have to collect data about your dog(s) and also personal data about you and your family which must be compliant with the General Data Protection Regulation (GDPR) and other legislation and guidelines regulating the management of personal data and marketing communications. We have to collect and ‘process’ certain information about the individuals who comprise our customers, staff, suppliers and prospective customers and partners. We appreciate that this data belongs to the person providing it and so we aim to avoid the collection of any data that is not necessary to facilitate the successful delivery or marketing of our services. We also avoid storing data unnecessarily and both avoid collecting personal data when it is not necessary, and we purge our systems to delete any personal data that is held beyond its useful life. We therefore fully appreciate and respect the importance of data privacy and security in all forms.
Typically, you will provide data in one or more of 3 ways:
- When you directly give it to us (“Directly Provided Data”).
- When you go on our website or on Facebook and send us any information.
- When you transact with us either on-line (e.g. buying vouchers or booking stays or services) or when you are at Central Bark or one of our branches.
When you provide your data to us the information helps us provide you with a better service whenever you interact with us.
Typically, we collect your contact details (name, address, telephone contact numbers, email address), payment information, as well as information about your transactions with us via any element of the ‘Group’ or brands. To improve our website, we collect non-personal information about how users navigate through the site. Other than for an ‘abandoned basket’, this statistical information does not include individual names or personal data, so it does NOT identify you or any other customer.
Throughout we aim to be as clear and open as we can with you on what information we collect, why we collect it and how we use it, so you are informed and able to make decisions to control your information in the ways you’re comfortable with. Whilst we hold your information, we will keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards. We have taken into account the latest industry standards and best practice. We will do the following with your personal information:
- Store and use it to fulfil any order or service you’ve booked or ordered from us
- Maintain any data as evidence of your history with us.
- Keep you informed about anything related to the operation of the business or membership programme if you are part of it.
- Provide updates or information about associated products or additional products, services or promotions that might be of interest to you.
- Improve and develop the products or services or marketing we deliver by analysing your information.
- As customers or subscribers, we will send you information by post or email and may telephone offering updates, services or products.
We keep your information only for as long as you are in contact with us plus 3 years so that we can from time to time remind you or our services. We recognise for example, that our pets don’t live as long as we do and whilst you may have lost a pet, we’d still like to keep you abreast of news and changes and maybe information about adoption/re-homing and/or ‘meet and greet’ which we have found a comfort to many. You will of course have the opportunity on every electronic communication to opt-out and so exclude yourself from receiving any further communications or by just letting us know. We respect your wishes always!
We don’t collect or store any ‘sensitive data’.
We do collect payment method and payment details when processing payments and we work with PCI compliant Payment Processor to complete payment and we may have to share that data with ‘sub processors’ when necessary under strict Data Processing contracts.
We store your data on computers and servers within the European Economic Area (EEA). By submitting your information, you agree to this.
Generally, we won’t share any data beyond our company without first contacting you for your approval. In some cases, we may share that information with partners or companies within our supply chain for example a ‘Dog Groomer’ who is not employed by us, only if necessary, to provide you with the best service. When we share any information with these individuals or organisations, we do so under strict contractual terms which include equivalent privacy policies and information security to protect your information.
We do share data with supply chain companies such as our partner ‘review company’, Feefo who may contact you to request that you assess the standard of our service and that prompt will be by email or SMS and the data you submit will be anonymous via a website.
This is typically a link to a satisfaction survey to assess the quality of our services and feedback any views you may have. This satisfaction survey is part of our processing and is not marketing material and you have the option to complete it or not and so we don’t ask for your consent to use your email address for this purpose it will just be sent to you.
We share your information externally with our marketing service providers to whom we outsource our marketing communications. Our core service providers such as dog groomers or fellow professionals such as trainers who provide additional service in which case only the data for those people who choose the service will be shared.
Each of the individuals or external companies we work with has been carefully selected due to their ability to provide an efficient high-quality service including their ability to handle sensitive data (like your personal information) securely and appropriately. Each of these external companies has a ‘Data Processing’ contract with us, which clearly sets out our expectations and requirements in handling any of your information and holds them fully responsible for meeting those expectations and requirements. On that basis and only on that basis, we may therefore disclose your personal information (including your personally identifiable information). We are confident that we can trust those third-party service providers with your information.
We also share your information when we’re required to comply with any legal request. We may be required to share information for legal reasons for example to provide information for a ‘Subject Access Request’.
Should there be a requirement to transfer any data to other organisations as described earlier, we use secure file transfer protocols (SFTP).
We hope in future to have systems that will enable you to log-in and update your own details but until we have that capability you will need to write in or call us at our contact details address or send an email to email@example.com.
To see what we collect, first refer to the above section ‘what information do we collect about you?
We conform to the latest data regulations for May 2018 and accordingly, should you wish to know what data we hold about you then please contact us in writing at our contact us address or email to firstname.lastname@example.org.
We can be contacted at: Manor Farm, Ridgeway Road Timperley Cheshire WA15 7HE or by email: email@example.com.
We process personal information on the following bases:
Some customers are processed on a contractual basis as they have membership or an on-going contract with us. Other customers enquirers and subscribers who have not purchased and so not under contract are processed under the Privacy and Electronic Communication regulations for ‘soft opt-in’ rules. By giving us their details, they are giving us permission to use those details to make contact with them.
From time to time we may also use direct mail and or telephone to contact people and in that case, we would use ‘Legitimate Interest’ as the legal basis for making contact and processing data.
Customers, enquirers and subscribers have the right to ‘opt out’ of receiving communications from us and they can do this either by selecting the ‘unsubscribe’ option at the bottom of every email, replying stop on any text or by writing to us at our contact address.
We are based in the UK and comply with all local privacy regulations; we cannot legislate for any regulations or laws that may apply differently in other countries. Submitting your personal data (in some cases including overseas based email addresses) is done so strictly on that basis and the data of any foreign nationals, that we may hold as a result, is the responsibility of the person who submits it. If you would like us to remove any data, please contact us and advise us as detailed above.
We will not knowingly send any marketing communications to people under 16, we request that when providing any data, our customers, enquirers or subscribers confirm that they are 16 or over.
You will receive promotional emails or texts from us occasionally offering news, updates, special offers and bulletins. Each time you receive a marketing communication from Central Bark or the Beach Dog Cafe, you will be given the opportunity to "opt-out" or stop receiving them.
We try to use the most popular and convenient forms of electronic communication. This could include email, SMS or new and emerging forms of communication such as Facebook messenger or ‘WhatsApp’. We assume as a registered customer that you consent to receive such communication.
If you wish to be excluded from any electronic communication going forward, please choose the opt-out links provided in each communication or on any marketing email as an unsubscribe. Please note, however, that some email promotions are prepared well in advance, so you may continue to receive offers after you have chosen to "opt-out." We appreciate your patience in giving us time to carry out your request.
Computer cookies are small text files that a website transfers to your computer. Cookies cannot harm your computer and are anonymous. Apart from when you start to complete an on-line transaction or ‘basket’ they do not contain any information that could be used to identify you, nor do they contain any confidential information such as your email address or credit card details.
Using 'cookies' helps us to make our website easier for you to use and helps us to give you a more personalised web experience, such as enabling us to present information about products and promotions which we believe will be of interest to you. Examples of our use of 'cookies' include:
Storing the content of your shopping basket as you proceed through 'Checkout' and so that it is available to you when you return to the website
To record the areas of the site that you have visited and for how long, as well as the products that you viewed and those that you purchased. We use this information to help us improve the effectiveness of our website design, to make it more accessible to our users and to improve the quality of service that we provide. We also use this information to inform the product recommendations you see while you are on our website, in communications that we send to you, and in adverts that you see while on other websites.
Yes. The information stored in cookies is anonymous and secure. It cannot be used to identify you personally) other than if you have abandoned a ‘basket’ during a transaction and cannot harm your computer.